A lot of companies offer SEO services. Unfortunately, many simply do not have the knowledge or expertise to do the job right. Kevin Ryan, Low-G's VP of Online Marketing has over six years of SEO experience, formal training from the experts at Search Engine Workshops, and certification as a Professional Search Engine Marketer. What does all that mean for you? SEO that works. And a search engine optimization firm you can trust.
Many small business owners have paid to have a Web site built for their business because they’ve been told that "these days, you have to be online." An October 2005 study by The Kelsey Group confirms it: 55% of U.S. Internet users used search engines to find information about local businesses. That’s up from 47% in 2003. And you can expect the percentage to continue to rise.
Unfortunately, simply having a Web site is not enough. You wouldn’t expect your business to succeed if you opened it in the middle of nowhere and didn’t tell anyone about it. Building a Web site and not properly marketing it is the online equivalent. If your Web site doesn’t appear in the top 20 positions in the search results for the terms that your potential customers are entering into the search engines, welcome to the middle of nowhere, Internet-style.
So what can you do to put your Web site to work for you?
One of the best ways to leverage your Web site is to get the pages ranked high in the major search engines for the terms that your potential customers are searching on. The most important factor in achieving top search engine rankings is high-quality content that is relevant to the phrases for which you want to be found. But even if your site has great content, so do lots of others. You need an edge.
That edge is our proven Search Engine Optimization (SEO) program. Our search engine optimization experts combine the most advanced tools with years of SEO training and experience to give you an advantage over the competition. We know what works and what doesn't. We also don't make empty promises or guarantees about getting you on the first page of Google for search terms that no one is using. We spend the time up front to identify the most relevant, high-traffic search phrases to optimize each of your Web pages for. And unlike some SEO firms, we keep it 100% ethical or "white hat" so your site is never at risk of being punished or even banished by the search engines.
To learn more about our outstanding Search Engine Optimization services or to see examples of our success, contact us today.
Pay-per-click (PPC) advertising is an excellent way to drive targeted traffic to a new Web site during the "probationary" period that many search engines have. During this period, your site may not appear in the "natural" search engine results no matter how great the content or the optimization. The search engines want to make sure that your site is in it for the long haul, so they wait before sending traffic your way. A good PPC campaign can get your site, your brand, in front of potential customers today. Even if your site isn't new, a PPC campaign can be an effective tool to promote new products, seasonal promotions or special offers.
Many people try to manage their own PPC campaign, but to maximize the return on your investment and minimize expenses, it takes daily monitoring and bid revisions. Because of our experience and our ability to closely monitor your campaign, we can deliver pay-per-click traffic at a lower average cost per click, saving you money.
If you're interested in learning more about our PPC management service, contact us.
Maybe you don't have a Web site yet. Or maybe you do but it always seems to be down because of server problems. In either case, we can help. Low-G offers Web site design and development services and Web hosting packages. In combination with our Web marketing services, it's a complete online solution that works for your business.
For more information on any of our services, contact us now.